Alin Popa


Amsterdam Music Festival – a great moment of 2016

January 18, 2017
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Amsterdam Music Festival took place in October 2016, in three different locations during Amsterdam Dance Event: Amsterdam Arena, Heineken Music Hall and Ziggo Dome. Given the impressive lineup, everyone expected a marvelous design. And it was!

Foto: Jorrit Lousberg

The set design was made by 250K and the lighting design by André Beekmans/The Art of Light.


André and his team also looks after the global creative visual requirements of several leading dance artist including Armin van Buuren, Hardwell, Nicky Romero and Afrojack and have been involved with AMF since it started four years ago.

The Arena is the largest stadium in the Netherlands and has a transparent retractable roof which can be opened in the summer, so with the AMF action running from 1 p.m. to midnight, nearly half the performances were during daylight hours. To help combat the daylight, the set designed by 250K included a custom 55 metre wide by 22 metre high aluminium matrix frame covered with pixels which were applied via a special LED strip product. Flown just in front of three upstage video sculptures made from LED screen, this worked brilliantly as eye candy, providing a visual focus and an additional layer on top of the moving lights.

The matrix was built by Invent Design, and its pixels were mapped by The Art of Light team using a Green Hippo media server, also done by The Art of Light. Also part of the set were four upstage / downstage orientated LED hoops which curved around 270 degrees, with a small opening at the downstage edge.

The BMFLs were his main spots on AMF, rigged in a series of trusses above the stage and audience. “The brightness is fantastic and really helped during the daylight hours” he confirmed adding that “no other moving spot lights” would have worked in this context as, apart from the daylight issues, the trusses were all trimmed at around 27 metres, so the intensity of the BMFL was vital to the design. Eleven BMFL Blades were used for front key lighting. Again he needed a super bright source to throw from the 27 metre height, and they needed the shutters for fine-focusing.

The lighting operators in Amsterdam ArenA were Michael Seeverens and André Beekmans from The Art of Light, lighting equipment was provided by Phlippo Showlight with video visuals and operating from Eye Supply. Lighting production was by Virtue Projects.

MA Lighting provided the control desks for all three locations.

Overall production for all three of these flagship venues was coordinated by Alda and ID&T with Backbone responsible for delivery of the technical production elements.

photo credit Jorrit Lousberg/The Art of Light, AMF/Facebook
video credit AMF

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